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You know the feeling.
You’ve had a rough day. Maybe your boss blindsided you with unexpected criticism. Or your kid threw a tantrum five minutes before your big Zoom meeting.
Or maybe you just woke up with that heavy, nameless sadness that makes even brushing your teeth feel like climbing a mountain.
But instead of being allowed to feel that weight, someone — maybe a well-meaning friend, or maybe your own inner voice — tells you:
"Look on the bright side."
"At least it’s not worse."
"Be grateful."
You nod. Smile, maybe. But inside, something tightens.
Because it doesn’t feel right.
That subtle unease? That’s toxic positivity.
It’s the insistence that, no matter what’s happening, you should just stay upbeat. Keep smiling. Focus on the good. And while it sounds like encouragement, it often ends up as emotional invalidation dressed in motivational quotes.
Let’s say your friend tells you they’re feeling lost in their career.
You respond with, “But at least you have a job.”
You think you're helping. But what they hear is:
“Your pain doesn’t deserve space.”
Or imagine a new mother who’s overwhelmed, sleep-deprived, and quietly grieving her old identity.
Everyone tells her, “Enjoy every moment. These days go fast.”
She feels like a terrible person for even wanting five minutes alone.
Or picture someone who’s just lost a loved one. They’re told, “Everything happens for a reason.”
But in that moment, they don’t need a reason. They need to grieve.
The Quiet Damage of Always Being "Fine"
Toxic positivity rewires how we see ourselves.
If you’re always told your negative emotions are unwelcome, you might start thinking:
“Maybe I’m being dramatic.”
“Maybe I just need to toughen up.”
So you swallow the sadness. Ignore the anger. Hide the fear.
You become the master of “I’m fine.”
But underneath, the emotional tension builds. Quietly. Relentlessly.
You may still function — show up at work, respond to texts, meet deadlines.
But one day, you realize you feel disconnected from yourself.
Numb. Burnt out.
Like you’re living behind a smile that doesn’t quite reach your eyes.
When Positivity Silences Pain
Think of these moments:
You're exhausted, juggling three deadlines and a sick parent. You vent, and someone says, “Well, stress means you’re important.”
You're facing depression, and someone tells you, “Just go outside, the sun will fix it.”
You share a heartbreak, and someone says, “Plenty of fish in the sea.”
They’re trying to help. But these phrases don’t soothe pain.
They dismiss it.
They say, “Wrap it up. Tidy it. Smile anyway.”
Over time, you start doing that to yourself.
You minimize your struggles.
You stop reaching out.
You think strength means pretending nothing hurts.
But real strength? That looks very different.
What Real Optimism Actually Looks Like
Real optimism doesn’t mean you smile through the storm.
It means you face the storm with open eyes, soaked clothes, trembling hands — and the quiet belief that you’ll make it through.
It’s saying:
“This is brutal. And I still believe something better is coming.”
It’s a cancer patient who admits they’re terrified, but still schedules chemo.
It’s the laid-off employee who allows themselves to grieve before updating their resume.
It’s the friend who says, “I’m not okay right now,” and trusts that the right people will hold space for them.
That’s not weakness. That’s courage. That’s truth.
How to Push Back Against Toxic Positivity
Feel first, fix later.
When sadness shows up, welcome it like you would a crying child. It’s not a problem to solve. It’s a message to hear.Challenge the reflex.
Notice when you’re tempted to say, “At least...” or “Look on the bright side...”
Try instead: “That sounds really hard. Want to talk more?”Speak your truth.
You don’t need to bleed on the internet, but even saying to yourself, “I’m struggling right now,” is powerful.
Your journal, your therapist, or a trusted friend can be the place where truth lives.Hold space for others.
When someone shares something hard, resist the urge to fix or sugarcoat.
Just listen.
Sometimes “I see you. I hear you. That sucks.” is the most healing sentence you can offer.
Because Here’s the Truth:
You were not born to be a motivational poster.
You are a human — layered, messy, beautiful.
You are allowed to cry on good days.
You are allowed to feel joy in the middle of grief.
Living under the pressure of toxic positivity means living half a life.
But when you embrace your full emotional range — when you let yourself be honest — you start living in color again.
So check in with yourself.
What are you really feeling today?
What might you be silencing?
Name it. Feel it. Honor it.
That’s not weakness.
That’s the first step toward wholeness.
This post is part of the Remote Jobs and You newsletter on Substack. Each edition brings you the latest remote job opportunities and an insightful read tailored for modern professionals.
As described, I've experienced this phenomenon and it's very true. At times, the countermeasure that is supposed to make you feel grateful, ends up harming you in the end. So, how does one overcome the exhaustion that is left in the wake? Nature! Going for a long walk or mediating and avoid the unhealthy pitfalls.
There are Toxic Positive moments in life. Ultimately we should appreciate that we do have somebody who listens to us ,that's worth something!!